Cookie Policy
This policy (“Cookie Policy”) explains how 2XU Pte. Ltd. (“we”, “us”, “our”) uses cookies and similar technologies to collect information when you visit our websites as well as any of our platforms, portals and applications. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
A cookie is a small text file that is placed onto your computer or other device and is used to identify the user or device to collect information. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred digital services. We use cookies and similar technologies to provide you with a better experience and to improve our website(s) as well as any of our platforms, portals and applications by better understanding how you use it.
By using any of our website(s) as well as any of our platforms, portals and applications, you consent to our use of cookies for the purposes set out in this Cookie Policy. Where any information collected through cookies qualifies as Personal Data (as defined in our Privacy Policy), our Privacy Policy applies to the collection and use of such Personal Data (as defined in our Privacy Policy).
How do we use Cookies?
We may place and access certain first party cookies on your computer or device. First party cCookies are those placed directly by us and are used only by us. We use cookies to facilitate and improve your experience and to provide and improve our services. We have carefully chosen these cCookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using our website(s) as well as any of our platforms, portals and applications, you may also receive certain third party cookies on your computer or device. Third party cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used for website analytics, conversion tracking and product recommendations. For more details, please see below.
What Cookies do we typically use?
The following first party cookies may be placed on your computer or device:
| Category | Name of Cookie | Purpose & Type | Strictly Necessary | |
|
Custom 2XU
|
||||
| country |
Sets the country from which the customer is accessing the site to custom session variable
|
no |
Current session - 7776000 ms |
|
| displaySitewidePrivacyNotification |
Site Wide Privacy Notification - allows users to be informed that the site uses cookies, give them a link to a privacy policy explainig their rights and limitations, and an option to not see this message again
|
yes | 63072000000 ms | |
|
Digital Storefront (Used by Commerce Cloud Digital to operate a storefront)
|
||||
| dwanonymous_* |
Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. The * in the cookie name is a value unique to the site.
|
yes | 180 days | |
| dwsid |
Identifies the current browsing session.
|
yes | Current session | |
| sid |
Identifies the current browsing session. Only used by customizations.
|
yes | Current session | |
| dwsecuretoken_* |
Used with dwsid to secure the session through HTTPS. The * in the cookie name is a value unique to the site.
|
yes | Current session | |
| dwcustomer_* |
Identifies a registered shopper. Used only when the shopper selectsæRemember Me. The * in the cookie name is a value unique to the site.
|
yes | 180 days | |
| dw_dnt* |
Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, ActiveData).
Commerce Cloud sets it with each page response based on the value of the corresponding session
The value of this cookie always matches that of the Einstein __cq_dnt cookie.
|
no | Current session | |
| dwac_* |
Stores the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone.
The * in the cookie name is a value unique to the site. |
yes | Current session | |
| dwpersonalization_* |
Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, the value is cleared when the shopper logs out. The * in the cookie name is a value unique to the site.
|
yes | 180 days | |
| dwsourcecode_* | Stores the source code for campaign and affiliate tracking. The lifespan is defined in Business Manager. The * in the cookie name is a value unique to the site. | yes | Varies from 0-999 days | |
|
Site Genesis (Used by SiteGenesis and available for use by sites based on SiteGenesis.)
|
||||
| dw_cookies_accepted |
When the merchant has enabled the cookie hint notice, it records that the shopper has acknowledged that cookies are being used.
|
yes | Current session | |
| dw_TLSWarning |
Identifies whether the shopper's browser only supports outdated versions of TLS.
Set to true if the browser fails the compatibility check or if the check cannot be completed. |
yes |
15 minutes when true; 30 minutes when false |
|
| dw |
Set with dw_cookies_accepted.
|
yes | Current session | |
|
Einstein (Used by Einstein for AI functionality.)
|
||||
| cqcid |
Hashed ID for an unregistered shopper.
|
no | Current session | |
| cquid |
Hashed ID for a known shopper.
|
no | Current session | |
| __cq_uuid |
First-party version of the third-party uuid cookie.
Contains a randomly generated user ID. Used to collect information about the shopper's activities on the merchant's own website.
|
no | 13 months | |
| __cqact |
Holds the queue of browser activities until they are sent.
|
no | Current session | |
| __cqviews |
If sessionStorage is not available, contains the most recently viewed recommendations until they are sent.
|
no | Current session | |
| __cqsviews |
If sessionStorage is not available, contains the products in the most recent search results until they are sent.
|
no | Current session | |
| __cqcviews |
If sessionStorage is not available, contains the products in the most recently viewed category page until they are sent.
|
no | Current session | |
| __cq_anchor |
If sessionStorage is not available, contains the anchor products for recommendations on a page.
|
no | Current session | |
| weird_get_top_level_domain |
Detects the root domain on the page.
|
no | Current session | |
| __cq_bc |
First-party version of the bc cookie. Contains activity history, such as the last 10 products viewed by the shopper.
|
no | 30 days | |
| __cq_seg |
Contains inferred shopping propensity attributes and other segment attributes used in predictive sort. (First-party version).
|
no | 30 days | |
| __cq_dnt |
Indicates that the browser has opted out of CC Einstein tracking for this site.
Commerce Cloud sets it with each page response based on the value of the corresponding session.
The value of this cookie always matches that of the Storefront dw_dnt cookie.
|
no | 10 years | |
| cq |
(Session storage object) Tests whether sessionStorage is available.
|
no | Current session | |
| cq.anchor |
(Session storage object) Contains anchor product IDs.
|
no | Current session | |
| cq.viewReco |
(Session storage object) Contains the most recently viewed recommendations.
|
no | Current session | |
| cq.viewSearch |
(Session storage object) Contains products from the most recent search results.
|
no | Current session | |
| cq.viewCategory |
(Session storage object) Contains products from the most recently viewed category page.
|
no | Current session | |
| __cq_seg |
Contains inferred shopping propensity attributes. Third-party cookie set on .cquotient.com.
|
no | 30 days | |
| uuid |
Contains a randomly generated user ID.
Third-party cookie set on .cquotient.com. Used to track data for analytics purposes, including Commerce Cloud's own analytics as described in the Trust & Compliance documentation. |
no | 13 months | |
| bc | Contains activity history, such as the last 10 products viewed by the shopper. Third-party cookie set quotient.com. | 30 days | ||
The following third party cookies may be placed on your computer or device:
|
Name of Cookie |
Purpose & Type |
Provider |
Strictly Necessary |
|
Google Analytics |
Website analytics cookie for visitor information and source.
|
|
yes |
|
Adwords Conversion |
Conversion tracking cookie for ads delivered by Google Adwords
|
|
yes |
|
|
Conversion tracking cookie for ads delivered by Facebook
|
|
yes |
|
Bing |
Conversion tracking cookie for ads delivered by Microsoft Bing
|
Microsoft |
yes |
|
Vizury |
Product retargeting and recommendations
|
Vizury |
yes |
|
MediaForge |
Conversion tracking cookie for ads delivered by MediaForge
|
MediaForge |
yes |
|
ROKT |
Lead generation capture
|
ROKT |
yes |
|
__btr_em |
Capture TID
|
Bronto |
yes |
|
__btr_id |
Capture TID
|
Bronto |
yes |
|
bs_t_bc_ |
Capture TID
|
Bronto |
yes |
|
bs_t_ |
Capture TID
|
Bronto |
yes |
|
bfx.isInternational |
Check has International
|
Border Fee |
yes |
|
bfx.isRedirected |
Check has redirect
|
Border Fee |
yes
|
Our website(s) uses analytics services provided by Google. This refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our website(s) is used. This, in turn, enables us to improve our website(s) and the services offered through it.
You do not have to allow Us to use these cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our website(s), it does enable us to continually improve our website(s), making it a better and more useful experience for you.
Control
Before cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of our website(s) as well as any of our platforms, portals and applications may not function fully or as intended.
In addition to the controls that we provide, you can choose to enable or disable cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your browser.
Changes to this Cookie Policy
We may occasionally update this Cookie Policy to ensure it remains consistent with our practices and regulatory requirements. If we make material changes, we will post the revised Cookie Policy on our website with a new effective date. We encourage you to check back periodically to review the latest version of this Cookie Policy. Your continued use of our services or access to our website(s) or any of our platforms, portals and applications, after any changes to this Cookie Policy will be deemed acceptance of those changes.
Contact Details and Additional Information
If you would like more information about our use cookies, or if you wish to contact us regarding the information set out in this Cookie Policy, don't hesitate to get in touch with us by email at admin.sg@2xu.com.
Effective Date
This Cookie Policy is effective as of 30 June 2025 and supersedes all earlier versions of this Cookie Policy.