This website www.2xu.com ("Website") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve this Website by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you press the "ACCEPT" button on Our Cookie popup. If you do not agree to our Cookie Policy, please stop using this Website immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"	means a small file placed on your computer or device by this Website when you visit certain parts of this Website and/or when you use certain features of this Website;
"Cookie Law"	means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR"), the Australian Privacy Act and other applicable data protection laws ("Regulation");
"personal data"	means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Regulation; and
"2XU/we/us/our"	means 2XU an Australian company whose registered address is 53 Cremorne Street, Cremorne VIC 3121, AUSTRALIA

Information about us

This Website is owned and operated by 2XU. We can be contacted at data.privacy@2xu.com.

How does this Website use Cookies?

This Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of this Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using this Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on this Website for website analytics, conversion tracking and product recommendations. For more details, please see below.

What Cookies does this Website use?

The following first party Cookies may be placed on your computer or device:

Category	Name of Cookie	Purpose & Type	Strictly Necessary	Lifespan
Custom 2XU
	country	sets the country from which the  customer is accessing the site to custom session variable	no	Current session - 7776000 ms
	displaySitewidePrivacyNotification	Site Wide Privacy Notification - allows users to be informed that the site uses cookies, give them a link to a privacy policy explainig their rights and limitations, and an option to not see this message again	yes	63072000000 ms
Digital Storefront (Used by Commerce Cloud Digital to operate a storefront)
	dwanonymous_*	Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. The * in the cookie name is a value unique to the site.	yes	180 days
	dwsid	Identifies the current browsing session.	yes	Current session
	sid	Identifies the current browsing session. Only used by customizations.	yes	Current session
	dwsecuretoken_*	Used with dwsid to secure the session through HTTPS. The * in the cookie name is a value unique to the site.	yes	Current session
	dwcustomer_*	Identifies a registered shopper. Used only when the shopper selectsæRemember Me. The * in the cookie name is a value unique to the site.	yes	180 days
	dw_dnt*	Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, ActiveData). Commerce Cloud sets it with each page response based on the value of the corresponding session attributeæTrackingAllowed. The value of this cookie always matches that of the Einstein __cq_dnt cookie.	no	Current session
	dwac_*	Stores the following data for analytics purposes: Session ID, report suite name, shopperÍs customer ID, source code group ID (encoded), currency mnemonic, and time zone. The * in the cookie name is a value unique to the site.	yes	Current session
	dwpersonalization_*	Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, the value is cleared when the shopper logs out. The * in the cookie name is a value unique to the site.	yes	180 days
	dwsourcecode_*	Stores the source code for campaign and affiliate tracking. The lifespan is defined in Business Manager. The * in the cookie name is a value unique to the site.	yes	Varies from 0-999 days
Site Genesis (Used by SiteGenesis and available for use by sites based on SiteGenesis.)
	dw_cookies_accepted	When the merchant has enabled the cookie hint notice, it records that the shopper has acknowledged that cookies are being used.	yes	Current session
	dw_TLSWarning	Identifies whether the shopper's browser only supports outdated versions of TLS. Set to true if the browser fails the compatibility check or if the check cannot be completed.	yes	15 minutes when true; 30 minutes when false
	dw	Set with dw_cookies_accepted.	yes	Current session
Einstein (Used by Einstein for AI functionality.)
	cqcid	Hashed ID for an unregistered shopper.	no	Current session
	cquid	Hashed ID for a known shopper.	no	Current session
	__cq_uuid	First-party version of the third-party uuid cookie. Contains a randomly generated user ID. Used to collect information about the shopper's activities on the merchant's own website.	no	13 months
	__cqact	Holds the queue of browser activities until they are sent.	no	Current session
	__cqviews	If sessionStorage is not available, contains the most recently viewed recommendations until they are sent.	no	Current session
	__cqsviews	If sessionStorage is not available, contains the products in the most recent search results until they are sent.	no	Current session
	__cqcviews	If sessionStorage is not available, contains the products in the most recently viewed category page until they are sent.	no	Current session
	__cq_anchor	If sessionStorage is not available, contains the anchor products for recommendations on a page.	no	Current session
	weird_get_top_level_domain	Detects the root domain on the page.	no	Current session
	__cq_bc	First-party version of the bc cookie. Contains activity history, such as the last 10 products viewed by the shopper.	no	30 days
	__cq_seg	Contains inferred shopping propensity attributes and other segment attributes used in predictive sort. (First-party version)	no	30 days
	__cq_dnt	Indicates that the browser has opted out of CC Einstein tracking for this site. Commerce Cloud sets it with each page response based on the value of the corresponding session attributeæTrackingAllowed. The value of this cookie always matches that of the Storefront dw_dnt cookie.	no	10 years
	cq	(Session storage object) Tests whether sessionStorage is available.	no	Current session
	cq.anchor	(Session storage object) Contains anchor product IDs.	no	Current session
	cq.viewReco	(Session storage object) Contains the most recently viewed recommendations.	no	Current session
	cq.viewSearch	(Session storage object) Contains products from the most recent search results.	no	Current session
	cq.viewCategory	(Session storage object) Contains products from the most recently viewed category page.	no	Current session
	__cq_seg	Contains inferred shopping propensity attributes. Third-party cookie set on .cquotient.com.	no	30 days
	uuid	Contains a randomly generated user ID. Third-party cookie set on .cquotient.com. Used to track data for analytics purposes, including Commerce Cloud's own analytics as described in the Trust & Compliance documentation.	no	13 months
	bc	Contains activity history, such as the last 10 products viewed by the shopper. Third-party cookie set on .cquotient.com.	no	30 days

The following third party Cookies may be placed on your computer or device:

Name of Cookie	Purpose & Type	Provider	Strictly Necessary
Google Analytics	Website analytics cookie for visitor information and source.	Google	yes
Adwords Conversion	Conversion tracking cookie for ads delivered by Google Adwords	Google	yes
Facebook	Conversion tracking cookie for ads delivered by Facebook	Facebook	yes
Bing	Conversion tracking cookie for ads delivered by Microsoft Bing	Microsoft	yes
Vizury	Product retargeting and recommendations	Vizury	yes
MediaForge	Conversion tracking cookie for ads delivered by MediaForge	MediaForge	yes
ROKT	Lead generation capture	ROKT	yes
__btr_em	Capture TID	Bronto	yes
__btr_id	Capture TID	Bronto	yes
bs_t_bc_	Capture TID	Bronto	yes
bs_t_	Capture TID	Bronto	yes
bfx.isInternational	Check has International	Border Fee	yes
bfx.isRedirected	Check has redirect	Border Fee	yes

This Website uses analytics services provided by Google. This Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how this Website is used. This, in turn, enables us to improve this Website and the services offered through it. You do not have to allow Us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of this Website, it does enable us to continually improve this Website, making it a better and more useful experience for you.

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of this Website may not function fully or as intended.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your

Data Privacy

Data Privacy is important to us. Please refer to our privacy policy.

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of this Website after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how we use Cookies, please contact us at data.privacy@2xu.com.